Marketing plan for attracting partners

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Catalyst Projects > Marlborough School Redevelopment > Marketing plan for attracting developers

This marketing plan is a concise and updateable document that provides information on the envisioned School renovation project and community priorities. This document is meant to assist the Coalition and community project champions to build new relationships with aligned developers and partners who would like to participate in this renovation.

The first version of this graphic marketing plan includes:

  • A description of the community vision
  • Diagrams and a site illustration of envisioned uses
  • Square footages of use types


Local partners who could be involved in this transformation, as well as potential funding streams, and case studies of similar programs are listed below and can also be downloaded here.

Additional information to implement this opportunity below:

Implementation pathway:

  1. Identify and reach out to 3-4 aligned developers in the local and regional marketplace to determine interest in vision and viability of development.
  2. Identify and reach out to local businesses, non-profits, professionals, and educators who may be interested in leasing space.
  3. Maintain communication with the Public School Repurposing Program on emerging relationships.

Champions and their roles:
The Marlborough Community Coalition board member most involved in liaising with interested parties is Brenda Thomas. Another key work group member is Turner Pettway. Both of these champions are proud residents of Battleflood Heights neighborhood.

Partner organizations:

Green Works in Kansas City: Environmental education and workforce development program for urban teens

Get Growing KC provides training programs and mini grants to start new urban agriculture programs

Cultivate KC is a non-profit organization that helps start healthy food production and consumption in communities throughout the Kansas City metro

Fresh Bread: a local bread maker and cultural provacateur, Sean Starowitz, has created a pop-up mobile bread market

US Green Building Council, Central Plains Chapter: This local chapter of the Green Building Council rolls up its sleeves and gets to work in communities that are committed to sustainability.

Eco Abet networks with community members and area design professionals to provide schematic design services to populations who cannot afford traditional design services.

LINC provides high quality after school programs for KCMO, Center and Charter schools in the metro area.

Education First Athletics Second Coalition seeks to build strong community and family relationships through education, recreation, and positive interaction between adults and youth.

Burns & McDonnell Foundation has been a key philanthropic organization in Marlborough. Aligning educational programs with their green infrastructure work in the community is part of their core mission.

Potential funding sources or supportive programs:

KCMO CDE:  is dedicated to promoting and supporting innovative, targeted and collaborative economic and community development initiatives to help build and grow vibrant, sustainable and prosperous communities throughout Kansas City, Missouri. (CDFI and New Market Tax Credit specialization)

With historic designation  – Historic Tax Credits, State and Federal
MDNR (HPITC – Federal)  The Missouri Dept. of Natural Resources serves as the State Historic Preservation office overseeing the federal Historic Preservation investment Tax Credit program.
MDED (HPITC – State)  The Missouri Dept. of Economic Development oversees many state-based redevelopment programs, including a sister program to the federal Historic Preservation investment Tax Credit program.

Small Business Incubator Tax Credit: DED application; Maximum $500K annually

Kansas City Digital Inclusion Fund:  Administered by Greater Kansas City Community Foundation. One year grants from $15K – $100K. Possible next round of funding slated for application in late summer of 2014.

The Sunderland Foundation: Funding bricks and mortar projects for established non-profits that need new or improved facilities

Home Depot Foundation: Community Impact Grant Program

Jacob L. & Ella C. Loose Foundation:  grants support social service delivery to families and children in need

Surdna Foundation:  The foundation makes grants in the areas of environment, community revitalization, effective citizenry, the arts and the nonprofit sector.

The Kresge Foundation:  Green building grant for nonprofit organizations

Community Capital Management (CCM): CCM has committed to investing up to $200 million in low- and moderate-income communities over the next year. CCM’s investments will focus on investment opportunities in environmental sustainability, healthy food access, healthy community initiatives, neighborhood transformation, transit-oriented development, and education programs.  

Repurposing Schools as Cultural Spaces – ArtScape

Artscape Youngplace:  Renovation of an historic school building, part ideas laboratory, part creativity workshop, Artscape Youngplace is soon to be Toronto’s newest community cultural hub, with 75,000 square feet of space devoted to artistic inspiration, learning, growth and expression. 

Upper Room: Academic Summer Camp and literacy programs – recently repurposed two KCMOSD school buildings

Rebuild Foundation: a not-for-profit creative engine founded by Theaster Gates focused on cultural-driven redevelopment and affordable space initiatives in under-resourced communities, currently manages projects in Chicago, St. Louis and Omaha.

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